10 Unique Real Estate Marketing Tips To Help Your Business Stand Out

by Patrick Freeze  1/16/2023

Marketing is a crucial part of any business, and real estate is no exception. Whether you’re looking for new tenants or simply want to spread the word about your business, you need to implement real estate marketing. There are several ways to promote your business, whether you use social media or traditional marketing strategies. So, read along as we go over some real estate marketing tips that could benefit your business. 


Contents of This Article:

  • What Is Real Estate Marketing?
  • 10 Real Estate Marketing Tips for Your Business
  • How to Use Social Media to Market Rentals
  • Using Property Management to Market Your Rentals

What Is Real Estate Marketing?

Marketing is promoting and selling products or services, and it’s important for every business, including real estate. Real estate marketing refers to advertising your business to build your brand, attract customers, and close deals with tenants. Whether you’re a landlord or property manager in Northern Virginia, staying up-to-date on marketing best practices is crucial. 

In real estate, the goal is to generate leads and initiate consumer interest in your properties. As such, you’ll want to implement marketing strategies to help you achieve your goals. If you want to learn ten real estate marketing tips to help build your business, just keep reading.

10 Real Estate Marketing Tips for Your Business

Anyone can list rental properties, but it takes some time and effort to attract quality tenants with marketing strategies. Here are ten real estate marketing tips to consider if you want to increase brand awareness and generate more leads. 

  1. Identify Your Audience
  2. Know Your Competition
  3. Budget for Marketingreal-estate-marketing-strategies
  4. Create Engaging Listings
  5. Use Professional Photos
  6. Send Emails and Newsletters
  7. Create a Strong Brand Identity
  8. Use Social Media 
  9. Make Communication Easy
  10. Offer Virtual Property Tours

Identify Your Audience

Before starting marketing your business, you must know your audience. In the rental business, your audience is whoever you want to live in your properties. Whether it’s older couples, younger couples, college students, etc., it’s important to identify your target audience so you can efficiently market your rentals. 

Know Your Competition

Another crucial part of marketing is understanding your competition. Competition is fierce in the real estate industry, so you’ll want to stand out against other rental companies. However, first, you must know your competition and their marketing strategies. 

Budget for Marketing

Before implementing any marketing strategies, you have to budget, prepare, and devise a plan. Once you have your audience, competition, and marketing goals in mind, you can hire the right professionals to help achieve them. For instance, if you want to create a website, you’ll need to hire someone specializing in that field. As such, it’s essential to budget for these expenses. 

Create Engaging Listings

One of the most important marketing strategies to help attract tenants is creating engaging property listings. After all, the first thing tenants will see while searching for properties is the listing’s title, so it’s important to make it notable. Additionally, you’ll want to make a captivating, informative description that accurately highlights your property’s amenities and features. 

Use Professional Photos


While taking photos of your rental properties seems simple, you don’t want to oversimplify it. Instead, it’s crucial to put time and effort into hiring professional photographers or buying professional equipment to take pictures of your rentals. Additionally, it’s crucial to clean and prepare your properties for several interior and exterior photos. Prospective tenants will want to get a good idea of your property by scrolling through the listing’s photos. 

Send Emails and Newsletters

Email marketing is an excellent strategy for rental property companies. The best way to do this is by asking prospects to sign up on your website. Additionally, you can create a sales funnel by using ads to market your properties. Then, you can create an email list of prospective tenants to send timely, detailed information about your rental listings. 

Create a Strong Brand Identity

Setting yourself apart from the competition in your industry is critical for success. One of the best ways to do this is by creating a strong brand identity. There are several ways to brand your business, but no matter what you do, it’s important to make your message clear. As such, you want to connect with your audience, use brand-friendly colors and images, and motivate prospective tenants to take action. 

Use Social Media

Social media marketing is one of the most valuable strategies for most businesses. After all, almost everyone uses social media, so it’s easy to reach prospective tenants through social platforms. For instance, you can post photos of your properties on Instagram, make listings available on Facebook, or post highlights on Twitter. 


Make Communication Easy

Although it seems obvious, you’ll want to make it easy for prospective tenants to contact you about property listings. Additionally, you’ll want to make sure you respond to prospects in a timely manner. For example, if someone contacts you on Monday and you don’t respond until Thursday, there’s a chance they’ve moved on from your property listing and contacted another landlord. 

Offer Virtual Tours

Finally, virtual tour technology lets tenants see every part of your rental property without seeing it in person. While most tenants want to visit the property before moving in, giving them a virtual tour can give them a better idea if they’re truly interested. If you don’t have to spend a ton of money on virtual property tours, you can offer live tours via Zoom or another streaming service. 

How to Use Social Media to Market Rentals

Social media is one of the best tools to use for real estate marketing. Posting on different sites can increase exposure to your business and ultimately attract more tenants. That said, here are some of the most commonly used social media sites and how to use them for marketing your rentals. 


  • Facebook- One of the most widely used social media sites, Facebook, is a great place to post updates, photos, and run ads for your rental business. 
  • LinkedIn- Another great social media site for businesses and professionals is LinkedIn. You can connect with industry professionals and promote your website’s blog posts here. 
  • Instagram- If you need a place to post pictures of your rentals, Instagram is an excellent platform. It’s easy to use and straightforward for prospective tenants who want to see more photos. 

Using Property Management to Market Your Rentals

One of the best real estate marketing tips is hiring comprehensive property management. A good rental property management team will market your properties using professional photos, engaging listings, and excellent customer service. 

If you’re looking for a top-notch rental management team, look no further than Professional Property Management of Northern Virginia. Our team of experts can help with any aspect of your rental business, whether marketing properties, communicating with tenants, or maintaining properties. Contact PPM today to learn more about our services.

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